Branding 101
Hey Kings and Queens!

Let’s discuss the basics of effective branding for your business 101.
Whether you are thinking about starting a business, already have an existing business or looking to grow your business learning the true effectiveness of branding is fundamental for any industry. Learning to identify the key elements for your business is the driving force that will differentiate your business from others with similar products or services. It is seriously, the driving force in which people will always remember so it is beneficial not to rush through this process and spend quality time in identifying your brand personality. The character of your brand will determine the type of consumers that your business will attract and then ultimately identifying your key audience which will support your marketing efforts.

Now that we have cleared up the true purpose of branding – What is branding? It’s the emotional and psychological associations that a person makes with your business, products or services.

These connections are within the brand perception, which stems from the experience! This is the experience that people have when they interact with your product or service – We like to call this “the idea.” Take a minute to think to yourself, what is your brand perception? ___________________.

The next is the clarity of value, this involves taking brand ownership! Taking complete control and planning the experience you want your clients to take – We like to call this “execution.” Take another minute to think to yourself, what is your clarity of value? _____________________.

Finally, the last connection is determining what makes you different, this involves improving on what will make an impact and help set you apart in the marketplace – We like to call this “Impact.” Take a moment to think to yourself, what makes you different? __________________________. 

  • Writer, Sharissa Barnett

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