Hey Kings and Queens!
Let us jump right in. The topic of this discussion is titled, Organic Connections. The importance of connecting organically with your audience through marketing strategies. There is great power in developing authentic relationships with your audience.
Developing authentic relationships in marketing is a critical element of branding and keeping the “right” audience engaged with your content. Too often we notice brands, especially new businesses and startups involved in what we like to call – “Forced Connections.” We notice it more often amongst new business and startups because we find that they are most excited and, in a haste, to grow. The term forced connections in social media marketing specifically, involves various methods such as the ‘like for likes and then unfollowing’, ‘buying followers,’ ‘buying likes’ and ‘simply connecting with the wrong audience based on popularity’ methods.
There are many more forced connections, but these are the top four that are widely used amongst upcoming brands. These tactics are short lived and will generate limited results because of forcefully communicating with the wrong audience. The goal is to connect to the most relevant audience that will support your service or product through natural engagements.
Why you ask? This is because your relevant audience are those that will support you long-term.
Practice measures of being relatable to your audience and utterly understanding their desires. Keeping in mind that this process might take time and commitment; but is highly effective to every business size big or small. This area is called finding your target audience and learning ways to organically connect through your content with social media marketing.
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It is imperative to understand that greatness takes time. The key to success is sticking with it. Be patient and enjoy the journey!
Would you like to hear how this applied to your business?
Let’s talk call me directly on 347-733-8442
or reach out with a message to info@becrowned.co
-Writer, Sharissa Barnett, CCO