Branding 102
Hey Kings and Queens!
Let us extend on the basics of effective branding tips for your business.
The true power in branding for your business is ‘effective communication’ – Communicating with a purpose!
Stay true to the old rule of thumb, quality over quantity. Provide valuable content to your core audience by educating them on your product or services. Determine what makes it different? This practice will keep your audience attention and retention high.
Branding is truly the key in retaining customer loyalty. To connect with your customers, you must speak their language. For example, if your target audience is corporate clients – Your branding, messaging and tone should align with this persona throughout.
The importance of branding and its impact stems from recognition, for example: The difference between branding and no branding, is being hungry looking down a street of restaurants to pick for a quick lunch, not recognizing any and then suddenly you seeing a McDonalds sign. There is a very high probability that 7/10 times you will flock to that sign. That is branding.

Your entire brand messaging from your logo to your website and anything in between should push why you are different and better than the competition.
Here is some brand identity strategy to consider while building or rebranding your business structure:
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2. Influence
3. Consistency
4. Emotion
5. Loyalty
6. Competitive Awareness
We encourage you to take a minute to evaluate and implement some of these branding tips into your business strategy.

-Writer, Sharissa Barnett, CCO